What are influencer marketing campaigns? However, with over half a billion users, LinkedIn is number Meet Liza Koshy Liza Koshy is a 23-year-old YouTuber and Actress from Houston, Texas with a large following on social media. On, ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. So, in this post, weve outlined 14 different options you can choose from. Here are a few ways to find and recruit them: Google: For finding brand ambassadors, Google is the first option that comes to mind. But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. . An influencer marketing campaign that revolves around events is an excellent option for a brand that wants to boost buzz around a new product. Seamlessly search, manage, and track influencer campaigns. Influencer Marketing Campaigns enable marketers to use social media to promote themselves through a well-defined and well-designed social media marketing strategy. . In recent years, sponsored posts have become a popular way for brands to reach out to potential customers. Explore leading influencer marketing industry reports. Leveraging a social media influencer to host and promote a contest or giveaway is a great way to introduce new products to their audiences without sounding like an ad. And their followers will definitely smell something fishy if a post is out of line with the influencers personality, style, and voice. If you just send over your product in the post and all the correspondence happens on email, the influencer will struggle to understand who you are as a brand. Affiliate marketing campaigns are a great way to work with loads of influencers for little cost. But many brands arent yet sure how to make the most out of this form of marketing. This is a simple method of initiating a relationship with an influencer of choice. The ambassador may be paid, receive FREE products as compensation, or both. Gifts. Brands and influencers can work together to come up with fresh ideas that keep their audiences engaged and excited to give those brands a try. 9. You can see it in action in the video compilation from Newcastle Universitys Snapchat account, showing a series of takeover posts from Newcastle students researching glacial erosion and climate change in Svalbard, Norway. This can be done on multiple platforms including Instagram, Snapchat, and even Twitter! The easier the process it is for audiences to enter the competition, the better. With new ASA rules for brands and influencers, authorities are cracking down on dishonest advertising in the wake of the new world of influencer marketing. The target market consists of members of the bloggers audience that your industry is relevant to. These links provide the affiliate with an opportunity to make money by promoting products and services they are passionate about. Core Informatics / Thermo Fisher Scientific, SEO Reseller Program: White Label SEO Services and Link Building for Agencies, Facebook Business Manager Set Up & Assistance Services, Conversion Rate Optimization CRO Services, SEO Optimization: Expectations vs. Monica is a blogger, podcaster and influencer who lives in the English countryside. By aligning your marketing efforts around a central theme, you can make it easier for potential customers to understand what you do and why they should care. Usually, the period lasts about a day, but some can go as long as a week or until a special event. Influencer marketing is a type of social media marketing that uses the endorsements and product mentions from online 'influencers' to reach a brand's target audience. Influencers can create fun behind-the-scenes or day-in-the-life-of posts, videos, and stories to keep your audience interested and engaged. Below, we're diving deeper into five different types of influencer marketing campaigns - let's take a look! Theyre exactly what they sound like. Plus, their followers may suspect something fishy is going on if the influencer posts something out of line from their normal content. How to Get Followers on Instagram: From 0 to 10k Followers. This outlines the goals of the partnership, as well as any dos or donts when it comes to creating the content. From there, the brand will. What it's good for: Selling, launching a new product. Affiliate campaigns are one of the other top types of influencer marketing campaigns. In a takeover, the brand gives the influencer access to its social media channels of choice for a set period of time. In the sections below, I'll cover each step . Not only will they charge different amounts to work with you but theyll run their businesses in different ways too. As a result, many companies have turned to influencer marketing and using different types of influencer marketing campaigns as a way to connect with potential customers. Unboxing. This will ensure the content doesnt sound too ad driven. Pay influencers securely and manage your campaigns. Before your chosen influencer actually takes over your social accounts, be sure to promote them yourself. Competitions and giveaways are among the best influencer campaigns where brands and influencers offer the followers some products or services in exchange for likes, comments, tags, etc. 2. A hashtag influencer campaign starts with finding influencers who have an engaged audience and get them to share or talk about your specific topic using the hashtags youve predefined. They can also be used to create content around an event, such as photos, videos, or blog posts. Hoping to edge out some competitors, DivvyHQ developed a multifaceted marketing campaign that included influencer marketing along with other modalities. . 7 types of influencer marketing campaigns you should try Sponsored posts. Its also the consumers that the brand ambassadors network shares posts with. In this post, you will learn some of the most common challenges in eSports influencer marketing and how to overcome them. There are 16 types of influencer marketing campaigns:1. A quick glance at social media might make it seem that there are as many influencer marketing campaign types as there are influencers. Depending on the influencers channel(s) youve agreed on, the final product is usually a photo, video, or blog post featuring your offering. During the video he takes viewers through the process of unboxing a beatiful personalised package by our clients. He was approached by EA Sports to give a positive review of their Star Wars Battlefront game. A post shared by Rosie | Asian Mom Blogger (@thehustlingmama). If this post has got you excited about working with influencers, check out our Brand Catalogue where influencers find and approach you. This type of campaign is designed to create anticipation and excitement around the upcoming release. Macro influencers with 100k1m followers4. During a takeover, the brand gives the influencer access to its social media channels for a set amount of time. Instead of a one-off type of collaborations, many companies have worked alongside influencers to co-create products or content. Thats my thought for today, Ive interpreted that in a number of different ways and its very empowering and inspiring. 8 Influencer Marketing Campaign Types Succeed With An Influencer Marketing Campaign. An excellent influencer marketing example of this campaign is the international makeup brand Morphe which created lip liners with the collaboration of the beauty influencer Jaclyn Hill. Shane Dawsons recent collaboration with Jeffree Star Cosmetics took the world by storm when Shane worked alongside JSC to create an entire line of products from eyeshadows to liquid lipsticks, to makeup bags. If you use social media, Id put money on the idea that youve seen. One of the benefits of this campaign type is you can run it with as many influencers as possible, regardless of your budget. The biggest downfall of this influencer marketing example is that youll typically have to give the influencer your password. Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. A post shared by (@imprevubelgium). Influencer marketing campaigns work best when you choose influencers who have some interest in your industry or niche. If you've seen any 'unboxing' videos, this may have been the driving force. Maryam is a content writer at Ainfluencer. Are you an Influencer? They can be a win-win for your brand, the influencer, and their fans. When an influencer temporarily takes over one of the brands social media channels, the target audience is the brands and the influencers followers. with Jeffree Star Cosmetics took the world by storm when Shane worked alongside JSC to create an entire line of products from eyeshadows to liquid lipsticks, to makeup bags. For example, you might send a well packaged product to an influencer and ask them to open it on camera, use the product and talk about their experience with it. Its best to allow the influencer to remain as genuinely themselves as possible while promoting your product. Macro influencers can have anywhere from 50,000 to 500,000 followers. Weve outlined 14 different influencer marketing campaign options for you to choose from. See the top brand spenders in influencer marketing this week. Weve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. That makes it cost-effective. It involves leveraging the relationships influencers have with their followers to help promote a product, service, or brand. Heres an example from Carl Thompson, founder of his own clothing brand, Hawkins and Shepherd, where he partnered with Marks and Spencer. The different types of influencer marketing campaigns Product placement. But when done right, youll be able to create a powerful campaign that builds off the credibility of others to get your brand and products in front of the right people, in the right way. The benefits for the brand include exposure to a new audience and humanization of the brand through the influencer. Providing your influencer with a discount code or affiliate code offers an incentive for both the consumer and influencer, and increases the rate of impulse purchasesespecially if it's a limited-time code. . One of the simplest ways to utilize influencer marketing is through the use of a branded or themed hashtag. There are numerous campaign choices when it comes to partnering with influencers for brand marketing. They allow customers to easily follow and engage with a campaign. Do keep in mind that you dont have to try all of them and you dont have to stick to just one. Social Media Takeover. In this type of influencer marketing campaign, a brand gives influencers their products or services as a gift and in return, the influencer records an unboxing video or simply puts up a review of their experiences on their social media handles. Which is part of what makes influencer marketing campaigns so fun. Additionally, branded hashtags create a sense of community and help brands track the reach and effectiveness of their campaigns. One of the most common influencer marketing examples of reviews involves a brand offering their product . Sponsored Content 2. In this article, we will discuss a few of the different types of influencer marketing campaigns companies use to promote their business. A brand ambassadorship is typically a long-term relationship between a brand and an influencer, as opposed to a one-off campaign or a couple of campaigns. B2B influencer marketing campaigns to try Sponsored blogs are common, but there are many other options. Influencer marketing campaign types generally fall into the following categories. Instead of the one-off types of campaigns weve seen with the other influencer marketing examples, some brands have worked closely with influencers to co-create products or content. Discuss a few of types of influencer marketing campaigns brands social media to promote their business marketers to use media. Exposure to a new audience and humanization of the simplest ways to utilize influencer marketing campaign types Succeed an! 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